Milaha, the exclusive authorised distributor of the Japanese-assembled Hino trucks in Qatar, celebrated the opening of the first Hino showroom in Qatar that features different truck models including light, medium and heavy-duty trucks, in the presence of Ali Mohamed Al Kuwari, Vice-President - Marine and Industrial Equipment at Milaha, and Satoshi Matsumoto, Managing Director at Hino Motors Middle East, along with a number of Milaha executives and Hino regional office representatives.

The launching ceremony, which was held recently, unveiled the HINO 300 series, the only light-duty truck with a true automatic transmission, offering enhanced levels of quality, durability, fuel economy and innovative technologies that demonstrate a greater comparative value than its competitors.

Commenting on this occasion, Al Kuwari said: “We are proud to launch the first Hino showroom in Qatar, featuring the prestigious Japanese-assembled trucks, which represents a step forward in our expansion strategy in the Qatari market and an opportunity to provide value-added services and products to our customers”.

He added: “This new showroom reflects our commitment to offering high-quality services and reliable solutions that meet the various needs of our customers and serve different major sectors such as construction, transportation, retail and FMCG”.

Matsumoto said: “We are pleased to witness the opening of the first Hino showroom in Qatar, which reflects the brand’s strong market position and increases ownership demand for various Hino truck models that cater for our customers’ different needs and offer them the highest level of performance and cost efficiency”.

Matsumoto also expressed his gratitude to Milaha Group, Hino’s only authorised distributor in Qatar, for its commitment to achieving strategic goals of promoting the Hino brand, increasing sales and providing reliable after-sales services.

The new 500m² showroom, strategically located on the East Industrial Street in Umm Al Saneem area, features a modern design and digital screens that reflect the Japanese brand identity. It includes spacious display areas for various Hino models, in addition to a welcoming reception area, waiting area and private customer service desks, all providing comprehensive and distinguished services to Hino customers in Qatar.